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Changing Behavior {Structuralism at Play}

Bare in mind that this is actually a tricky “viral” video for volkswagon but the theory is likely valid. I’m curious how similar solutions can be applied to deal with other social problems

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Posted in Eye Candy, Media Warfare, Nubs Up.

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  1. Wildcard says

    The Fun Theory parent website has more examples.

  2. katie ty says

    oh, this goes well with that last comment. do you think it’s a form of advertising to intentionally implant “EVERYTHING IS AWESOME” into the social consciousness, sort of like john and yoko did with their “war is over” advertising campaign? i definitely prefer everything-fun to everything-neutral.



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